How the drop works
Friday, July 24 at 9:00 AM CT. Entering is free, and the window stays open for one hour on Flaviar.
When the window closes, 50 winners are selected completely at random.
Winners are invited to complete their purchase: the full bundle for $25 plus shipping.

Unzip the tongue and you'll find a compartment engineered for the Fireball Stash Flask: a flexible, resealable 200mL pouch that holds up to four shots of 66-proof Fireball. Readiness, built right into the shoe.

Every bundle includes
Custom Fireball high-tops with flame detailing and a hidden flask pocket in each tongue.
One 66-proof Fireball Stash Flask, sized to slide right into the pocket.
A spare pair of signature Fireball-yellow laces to switch up the look.
A custom Fireball shoe bag. Lace up, stash up, rally the crew.
Built for the unplanned



Before you enter
Yes. Entering is free. Only winners are invited to buy the bundle for $25 plus shipping.
50, drawn at random once the one-hour entry window closes.
Friday, July 24 between 9:00 and 10:00 AM CT, on Flaviar.
Yes. Winners choose their size when they complete the $25 purchase.
Nothing happens. Entering never charges you a cent.
Bundles ship within the U.S. Winners get the details at checkout.
The hottest drop of the summer
Please drink responsibly.
Must be 21+ to enter. Entry window opens Friday, July 24, 2026 at 9:00 AM CT and closes at 10:00 AM CT via Flaviar at fireballwhisky.com/sneaks. 50 winners selected at random and invited to purchase the bundle for $25 plus shipping. Fireball® Cinnamon Whisky, Whisky with Natural Cinnamon Flavor, 33% Alc/Vol. Sazerac Company, Louisville, KY.